To celebrate the LGBT Pride month, adidas Originals redesigned their colorful sneakers (including Stan Smiths and Superstars). They have updated their signature sneakers with rainbow paint splatters and call it The Pride Pack.
The Pride Superstar
The Pride Stan Smith
The Pride Adilette
To help commemorate the launch, adidas Originals will also donate a portion of the Pride Pack’s sales to Portland’s New Avenues for Youth, a local advocacy group with the purpose of empower homeless and LGBT youth, and helps them to build life skills for a successful future.
Adidas Originals released the redesigned shoes on Twitter, stating “When walking together, each step forward matters. A portion of proceeds will go to New Avenues for Youth. ”
When walking together, each step forward matters. A portion of proceeds will go to New Avenues for Youth.
— adidas Originals (@adidasoriginals)
A design inspired by the year 1965 when a movement demanding equality began to seep onto the streets.
— adidas Originals (@adidasoriginals)
More than a celebration but an effort to empower the LGBT community. adidas is partnering with New Avenues for Youth.
— adidas Originals (@adidasoriginals)
In 1969, violent riots erupted on the streets of New York City after police raided the Stone Wall Inn.
— adidas Originals (@adidasoriginals)
On , the brand posted more photos of the Pride Pack, declaring “Not every step is easy.
But we celebrate all those who aren’t afraid to take it.”
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The Adidas Pride Pack is available online at Adidas.com and in stores.
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