To celebrate the LGBT Pride month, adidas Originals redesigned their colorful sneakers (including Stan Smiths and Superstars). They have updated their signature sneakers with rainbow paint splatters and call it The Pride Pack.

The Pride Superstar

The Pride Superstar

The Pride Stan Smith

The Pride Stan Smith

The Pride Adilette

The Pride Adilette

To help commemorate the launch, adidas Originals will also donate a portion of the Pride Pack’s sales to Portland’s New Avenues for Youth, a local advocacy group with the purpose of empower homeless and LGBT youth, and helps them to build life skills for a successful future.

Adidas Originals released the redesigned shoes on Twitter, stating “When walking together, each step forward matters. A portion of proceeds will go to New Avenues for Youth. #Superstar

 


On Instagram, the brand posted more photos of the Pride Pack, declaring “Not every step is easy.
But we celebrate all those who aren’t afraid to take it.”

WWW

 

Introducing the Pride Pack. With a story rooted in history, we’re putting a foot down for equality.

Uma foto publicada por adidas Originals (@adidasoriginals) a

 

The Adidas Pride Pack is available online at Adidas.com and in stores.

Guardar

Guardar

Guardar

Guardar

Guardar

Guardar