Barbie and Mattel, the manufacturing company, has come out in support of LGBT rights in a big way.

Barbie has taken a stand in support of LGBT rights and equality by taking to her Instagram profile. Yes, Barbie has her own Instagram account. The post featured a Barbie wearing a ‘Love Wins’ t-shirt.

“Proud to wear this “Love Wins” shirt with @songofstyle! Did you know that her exclusive t-shirts benefit different causes and non-profits? Such an inspiring initiative and fabulous few days I have spent with Aimee, she’s a doll! 💖 – Instagram.


The post comes in celebration of the release of fashion blogger Aimee Song’s very own Barbie doll. Song had designed the ‘Love Wins’ shirts which are sold on her website. Half the proceeds of the sales are donated to the Trevor Project which focuses on preventing suicide of LGBTq youth.

The social media response to Barbie’s post was incredibly popular with the pic quickly reaching more than 30,000 likes.